Clik here to view.
Promoting Fair and Inclusive AI
Anyone who knows me knows that I’m a huge fan of strong television dramas. One particular favourite of mine is The Good Fight, a spin-off of The Good Wife TV series a few years ago. Set in Chicago,...
View ArticleClik here to view.
Quick commerce: Third generation of commerce
Do you remember when Domino’s Pizza deployed its food tracking app? I do. I had this urge to see what was happening with my pizza and patiently waited for it to arrive. Many of you may be doing the...
View ArticleClik here to view.
5 steps advertisers should take now to prepare for the cookie-less future
The third-party cookie may have been granted a temporary stay of execution, but the writing is on the wall – it’s going and the industry needs to prepare itself. What does that mean for marketers?...
View ArticleClik here to view.
Voice is coming to Southeast Asia and India, whether brands are ready or not
Voice is coming to Southeast Asia and India, whether brands are ready or not Guest Post: Vanessa Goh, Creative Strategist Lead APAC, Spotify Siri turns ten this year. Since 2011, Amazon debuted...
View ArticleClik here to view.
Customer Centric Fragmented Teams Conundrum in ECommerce
Guest Post: Marlene Vicaire, Manager, ASEAN – Strategic and Sales Programs Office, Salesforce Nicholas Pan, Managing Director, Strategy & Commerce of VMLY&R Asia Since the start of the...
View ArticleClik here to view.
LEADERS OF TOMORROW PROGRAM
ABOUT THE LEADERS OF TOMORROW PROGRAM With networking events shifted to the most part online, there are scarcer opportunities for up and coming talent, to connect, interact, and learn from more...
View ArticleClik here to view.
IAB SEA+India announces largest Regional Board for 2021 term
The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) announced it’s 2021 Regional Board. With eighteen seats, this is the largest leadership group to date and has been...
View ArticleClik here to view.
Three Gaming Ad Trends Emerging in 2021
By Dave Goodfellow, Strategic Partnerships Director, Oracle Moat and IAB SEA+India Regional Board Member I first wrote about the importance of including gaming in media strategies back early 2019, and...
View ArticleClik here to view.
A look at solutions and trends to an identifier less world
With the onset of GDPR in May 2017, the digital industry saw a wave of privacy first initiatives. One of the most prominent ones was Apple Intelligent tracking prevention for Safari, which was...
View ArticleClik here to view.
The Impact of Working from Home on Mental Wellbeing
We are more than 6 months into the ‘new norm’ or is it now the ‘norm’. Some companies have defined Work-from-home (WFH) plans right up to the end of 2021. It has been a mixture of outcomes where...
View ArticleClik here to view.
The Top 5 Trends for China’s Internet in 2020
China has emerged on the world stage as a global leader with a range of global tech companies that are innovative and competitive. And increasingly, their successes are being studied and replicated...
View ArticleClik here to view.
Diversity & Inclusion – It is our responsibility to drive a sense of...
At a time when the black lives matter movement has had a far reaching impact across the globe, are we finally entering a period where diversity and inclusion can become an industry standard like...
View ArticleClik here to view.
Life on lockdown – an industry responds to COVID-19
Click to download a printable handout below. Download Click here to view the updated H2 2020 study. In a bid to better understand how the industry is being affected by the COVID-19 virus so far, we...
View ArticleClik here to view.
The Crisis Beneath the Surface: Mental wellbeing in the digital industry
Long hours, high stakes, impending deadlines and celebratory parties. These are the highs and lows of the digital advertising industry. While it can be glamorous, exciting and fun; it can be...
View ArticleClik here to view.
Digital Differences Between East And West: Miranda Dimopoulos, CEO, IAB...
Last year as I was researching an article about Chinese internet giants that American digital leaders had better take notice of, I turned to Miranda Dimopoulos, a colleague, friend and most...
View ArticleClik here to view.
Plan holistically to succeed in marketing in the digital economy, or else.
Once upon a time, a young media planner worked on a brief for the launch of a flagship shampoo for one of the world’s largest packaged goods companies. The launch was significant as it was the first...
View ArticleClik here to view.
Viewers take control of TV
Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To...
View ArticleClik here to view.
Privacy Laws in Southeast Asia and India
With new privacy laws being drafted across our region, there is increasing complexity and inconsistency in how data use is regulated between markets. We’ve put together this glossary to help –...
View ArticleClik here to view.
Life on lockdown – an industry responds to COVID-19
Click to download a printable handout below. Download In a bid to better understand how the industry is being affected by the COVID-19 virus so far, we conducted a survey to better understand how...
View ArticleClik here to view.
The Crisis Beneath the Surface: Mental wellbeing in the digital industry
Long hours, high stakes, impending deadlines and celebratory parties. These are the highs and lows of the digital advertising industry. While it can be glamorous, exciting and fun; it can be...
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)
