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ARTIFICIAL INTELLIGENCE IS NOT WHAT IT SEEMS FOR MARKETERS
Advertisers, their agencies and the whole marketing ecosystem are beginning to understand what the consumer wants rather than where they have been, thanks to AI – writes Joe Nguyen of the IAB...
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COMMERCE FOR THE NEXT BILLION: ADAPT AND EXECUTE—FAST
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that’s home to the world’s fastest-growing e-commerce markets. While...
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Four reasons why gaming should be a key channel for all media buyers
On average, people in South East Asia are spending over an hour per day gaming whether that’s a quick game on the way to work or a dedicated session at home. By comparison, that’s more time spent...
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Content marketing trends to watch out for in 2019
Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program slots, and that...
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Why last click should be your last choice – #backtothefuture
We’ve all heard this before, it’s not like it’s breaking news. But do we truly know the true value of our ads? Or as my good mother would nag, know the value of what you’ve spent like a fool. It is...
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An Overview on M-commerce in Asia
PART 1: MOBILE A number of factors have contributed to make Asia a mobile first region. Affordable smartphones and an emerging middle class, coupled with increased network speeds and relative...
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Smart Cities – Are We Ready For The Inevitable?
What Is A “Smart City”? There is no clear definition of what is a smart city and what makes a city smart. The consensus is that information will be interconnected and will be used to make the cities’...
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IAB Southeast Asia and India: The Regional Brand Safety Landscape
The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) has released the first extensive regional brand safety study. Developed and produced by the recently formed specialty...
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Are B2B Marketing Rules Different from B2C?
B2B advertising is a multi-billion dollar a year industry and yet, very limited research has been done over the years on this topic. Historically, the largest professional industries such as financial...
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Privacy Laws in Southeast Asia and India
With new privacy laws being drafted across our region, there is increasing complexity and inconsistency in how data use is regulated between markets. We’ve put together this glossary to help –...
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Viewers take control of TV
Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To...
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Plan holistically to succeed in marketing in the digital economy, or else.
Once upon a time, a young media planner worked on a brief for the launch of a flagship shampoo for one of the world’s largest packaged goods companies. The launch was significant as it was the first...
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Digital Differences Between East And West: Miranda Dimopoulos, CEO, IAB...
Last year as I was researching an article about Chinese internet giants that American digital leaders had better take notice of, I turned to Miranda Dimopoulos, a colleague, friend and most...
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The Crisis Beneath the Surface: Mental wellbeing in the digital industry
Long hours, high stakes, impending deadlines and celebratory parties. These are the highs and lows of the digital advertising industry. While it can be glamorous, exciting and fun; it can be...
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Life on lockdown – an industry responds to COVID-19
Click to download a printable handout below. Download In a bid to better understand how the industry is being affected by the COVID-19 virus so far, we conducted a survey to better understand how...
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Privacy Laws in Southeast Asia and India
With new privacy laws being drafted across our region, there is increasing complexity and inconsistency in how data use is regulated between markets. We’ve put together this glossary to help –...
View ArticleClik here to view.
Viewers take control of TV
Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To...
View ArticleClik here to view.
Plan holistically to succeed in marketing in the digital economy, or else.
Once upon a time, a young media planner worked on a brief for the launch of a flagship shampoo for one of the world’s largest packaged goods companies. The launch was significant as it was the first...
View ArticleClik here to view.
Digital Differences Between East And West: Miranda Dimopoulos, CEO, IAB...
Last year as I was researching an article about Chinese internet giants that American digital leaders had better take notice of, I turned to Miranda Dimopoulos, a colleague, friend and most...
View ArticleClik here to view.
The Crisis Beneath the Surface: Mental wellbeing in the digital industry
Long hours, high stakes, impending deadlines and celebratory parties. These are the highs and lows of the digital advertising industry. While it can be glamorous, exciting and fun; it can be...
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